The Leader in Confectionary Market Research & Events Management
Vreeland & Associates is a recognized leader in market research and events management for the confectionery industry. Founded 15 years ago by former Hershey’s executive Curtis Vreeland, the company has been engaged for strategic marketing consulting by numerous companies, domestic and international, from startup artisans to major manufacturers.
Confectionary Market Research
Our specialty is identifying emerging trends in the confectionery industry. Our analyses have been published in Candy Industry Magazine, Natural Business Journal, Fresh Cup, Tea Experience Digest, Tea Magazine and International Spa Association Journal. Additionally, Curtis serves as Senior Consultant for Confectionery for Packaged Facts, a leading market research firm. By tapping a network of published and private data sources, Vreeland provides timely customized market research and analysis to help its clients grow their businesses.
Some of Vreeland’s clients include Blommer Chocolate, Newman’s Own Organics, Charbonnel et Walker (UK), Harvest Development Group (Venezuela), Rapunzel (Germany), SanBeam (Germany), USAID (Grenada, Ecuador and Bolivia), Land O’Lakes Foundation and Rainforest Alliance.
Event Management
Vreeland designs and manages events for corporate and non-profit clients, to achieve marketing and fundraising objectives. Our clients include Corning Museum, American Wine Society, Sharing Village Cancer Survivors Group, Pennsylvania Wine Society and Harrisburg Opera Association.
Additionally, Vreeland founded and manages Next Generation Chocolatier, a national competition that selects America’s best new artisanal chocolate makers. Now in its fourth cycle, the competition has boosted the national reputation of dozens of aspiring artisan chocolate makers.
The Leader Behind Vreeland & Associates
Curtis Vreeland established his reputation in the chocolate industry in the mid-1980s as Hershey’s Manager of International Operations (Cocoa). His insights have been quoted in the Wall Street Journal, Chicago Tribune, Vancouver Sun, Los Angeles Times, Nutraceuticals World, among others. Curtis has visited most of the major cocoa-producing regions.
For his philanthropic and academic work Curtis has received the Governor’s Citizen Award (Pennsylvania), YWCA Reilly Award (Harrisburg, PA) and Childer’s Award for Academic Excellence (Rutgers University). He is a national fellow with the prestigious Explorer’s Club and served as a Peace Corps Volunteer in the mountains of Nepal. He earned an MS in Applied Economics from Cornell and PMP certification from the Project Management Institute.
