Artisan term is popular with chocolate makers, but is it overused and lost its art?

Artisan term is popular with chocolate makers, but is it overused and lost its art?

Scharffenberger was the first chocolate maker to use the term "artisan".

Scharffenberger was the first chocolate maker to use the term “artisan”.

In a recent penned article for the Fine Chocolate Industry Association, Curtis Vreeland and Dr. Kristy Leissle, Univ. of Washington, interviewed several prominent chocolate makers who have moved away from the term. 

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