Vreeland & Associates is the Industry Leader in Confectionary & Chocolate Research
Thanks to our relationships with major providers of syndicated sales data, Vreeland & Associates provides market share sales data for the confectionary industry. An example of our market share data includes confectionery sales by company or total domestic retail chocolate sales by calendar year.
Vreeland & Associates provides quantitative research and analysis to help senior confectionery management, industry associations and chocolatier make better informed business decisions.
Usage of Customized Confectionery Industry Research
- Company Business Plans: providing key industry economic indicators and sales trends.
- Non-governmental Organizations: evaluating options for future investment decisions.
- Associations and Key Company Customers: presenting informative and entertaining industry updates on current confectionery market trends.
- Media: quantifying the sales potential of a new product or flavor trend.
Our research capacity encompasses confectionery and chocolate company market share, statistics, industry analysis and trends, industry reports and consumer research. Additionally, for the industry and consumer press, we provide expert written articles on topical confectionery subjects.
Scope of Confectionary and Chocolate Research
- Confectionery and Chocolate Statistics - We provide brand-level sales data, thanks to our relationship with providers of syndicated product sales data. Some examples of our confectionery and chocolate statistics include: sales by brand and company sales by product category.
- Industry Analysis and Trends - We track emerging trends in the confectionery industry, using our extensive contacts with company senior management, access to sales & marketing databases and participation at conferences and trade shows. Examples of confectionery industry analysis and trends include: new product development, new product claims, new product attributes and flavor trends.
- Expert Written Articles - We provide custom consumer-focused confectionery articles on a wide range of subjects. For example, we have been contracted to write on such themes as chocolate and food pairing (e.g., wine, tea, etc.), chocolate/cocoa usage in the health/beauty industry, product reviews and chocolate & sex (a perennial Valentine’s Day request).
- Chocolate Industry Reports - We provide market analysis on such confectionery industry segments as premium, functional and ethical (organic, fair trade and sustainable). In fact, we are the acknowledged experts on the premium and ethical chocolate segments.
- Consumer Research - We provide analyses of consumer purchasing patterns, behaviors and trends, using the latest demographic (age and gender) and psychographic (attitudes and opinions) data. Examples of our consumer research include: confectionery brand preferences, brand reputation, purchasing indexes by consumer type and food attitudes and opinions by consumer type.
Existing articles and reports are available for review and/or purchase within the eStore. Please contact us if you would like further confectionery and chocolate information on our research capabilities.
