Chocolate Market in the U.S. 2010

This 140-page report measures the size and overall growth factors of the U.S. chocolate market. It also discusses in detail how major chocolate manufacturers are structuring their new product development and marketing initiatives to stay on top of this market. Then, the report describes specific trends and opportunities that support continued market growth, drawing on new product launch claims and attributes. Other topics include retail trends and consumer buying behavior. A must-have for senior management who need to keep apprised of growth and trends in the premium, gourmet and mass chocolate segments.

Excerpt: With 2009 retail sales estimated at $17.3 billion, a new record, the chocolate market has shown itself to be recession resilient. Sales are forecast to grow to $19 billion within 5 years (2014). Strong consumer interest in the reported health benefits of dark chocolate and a general trend towards product premiumization (including organic and fair trade products) are off-setting steady declines in other categories, such as sugar-free and novelty products. For example, the market share for premium chocolate is forecast to grow from 12% - 14% to 15% - 17% of the overall chocolate market by 2014.

Purchase Instructions: Please download and save a copy of the file to your computer's hard drive prior to opening.