In 2011, confectionery flavors trends are being influenced by four general trends: back to comfort, way back to retro, forward to new gastronomic exploration and healthy indulgence. But today’s confectionery consumers are not mono-tracked. Given the economically fickle times, they seem to be bouncing between comfort and exotic flavors. “They are somewhat tired of being beleaguered by the economic and political news, so [they] want to feel comforted and be transported out of the usual day-to-day with something new,” explains author and TheChocolateLife host Clay Gordon. These conclusions were identified from extensive interviews with senior managers at major flavor and ingredient (more…)
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