Madison Chocatiers West Sensation Truffle With Szechuan Flavor Button
In 2011, confectionery flavors trends are being influenced by four general trends: back to comfort, way back to retro, forward to new gastronomic exploration and healthy indulgence. But today’s confectionery consumers are not mono-tracked. Given the economically fickle times, they seem to be bouncing between comfort and exotic flavors.
“They are somewhat tired of being beleaguered by the economic and political news, so [they] want to feel comforted and be transported out of the usual day-to-day with something new,” explains author and TheChocolateLife host Clay Gordon.
These conclusions were identified from extensive interviews with senior managers at major flavor and ingredient suppliers, discussion threads with the online artisan chocolatier community and experts in the premium confectionery segment.
Download this five-page PDF report: U.S. Confectionery Flavor Trends for 2011
